At Diamond Phils, your privacy and complete satisfaction are our primary goals. This privacy policy is designed to inform you of what information we collect through the services available on our Web Site, www.diamondphils.com(the "Site"), why we collect such information, how we use the information we collect, and the choices you have regarding our use of, and your ability to correct, that information.

By using our services and accessing our Site, you are consenting to the information collection and use practices described in this privacy policy, as modified from time to time by us. From time to time we will update this privacy policy to reflect company and customer feedback. Each time we modify the privacy policy, we will change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. Please see our Terms of Use for a more detailed legal explanation of our general online policies.

If you have questions or concerns about our privacy policy, or if you need help changing or deleting your account, you can e-mail us at customerservice@jewelryrep.com

INFORMATION ABOUT YOU

We collect several types of information on our Site. We collect "Personally Identifiable Information", which generally speaking is any information that may be used to identify you individually, including, but not limited to, a first and last name; home, billing or other physical address; an e-mail address; phone number or other contact information; and/or a credit card number and expiration date. We also collect "Non-Personally Identifiable Information", which is information about you that does not itself identify you individually. Examples of Non-Personally Identifiable Information include the type of browser you are using (e.g., Windows XP or Max OS). We also collect "Aggregate Information", which is information about the use of our Site, such as pages visited on our Site. The information we collect depends on what services you use on our Site. The following is a more detailed explanation of these types of information as well as when and how we collect and use it.

• Browsing. You can browse our Site without telling us who you are, making a purchase or revealing any Personally Identifiable Information about yourself. When you browse our Site in this way, we will collect and store Non-Personally Identifiable Information and Aggregate Information related to your use of our Site.
• Communications.
  • When you contact Diamond Phils and provide Personally Identifiable Information to us, or submit a request or inquiry through our Site, we will collect and store your Personally Identifiable Information and use it to respond to your inquiry or request and to provide you with any other additional information that we believe may be helpful or interesting to you.
  • o This privacy policy does not apply to content, business information, ideas, concepts or inventions that you send to Diamond Phils by email. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to Diamond Phils
• Registration Data. When you register on our Site, we may collect various kinds of Personally Identifiable Information, including your name, address, e-mail address and/or phone number. We also collect and store access information related to your account including user name and password.
• Surveys. From time to time we may post surveys on our Site. The surveys may request demographic information (such as geographic location, areas of interest, and familiarity with Diamond Phils products and services) and customer feedback. Participation in these requests is completely voluntary and with each request you will have the choice of whether or not to disclose information. Such survey information will be used to improve the overall experience on Diamond Phils
• Purchases. When you place an order with Diamond Phils, in addition to the uses set forth above, we will use your Personally Identifiable Information to confirm your order, prevent and detect fraud or abuse, respond to your requests or inquiries, provide you with other administrative information regarding your order and provide you with any other information we deem helpful or interesting to you.

USE OF YOUR PERSONALLY IDENTIFIABLE AND NON-PERSONALLY IDENTIFIABLE INFORMATION

Except as disclosed in this privacy policy, we do not sell or disclose information that identifies our users personally or makes it possible for other parties to contact them directly without our users' consent. However, we may use, sell, disclose, or otherwise dispose of Personally Identifiable Information we collect in the following circumstances:

• Internal Analysis and Promotions. We may use information about you for our own internal statistical, design, operational purposes such as to estimate our audience size; measure aggregate traffic patterns; and understand demographics, customer interest, and other trends among our users. We may also use your Personally Identifiable Information for the marketing and/or promotion of our products or services. We may outsource all of these tasks to third parties on a confidential basis. If you do not want to receive communications from Diamond Phils, you may elect to opt-out of receiving such communications; please see the "Choice/Opt-Out" section below for more information.
• Third Parties. We will not sell, trade or rent your Personally Identifiable Information to third parties, unless you have granted us permission to do so.
• Compliance with Law and Fraud Protection. We reserve the right to collect and disclose any information, including Personally Identifiable Information, which we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share Personally Identifiable Information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or as otherwise required by law. We may also exchange information, including Personally Identifiable Information, with other companies and organizations for credit fraud protection and risk reduction.
• Service Providers. We may share your Personally Identifiable Information with authorized third party partners, agents and contractors, including without limitation Diamond Phils. For example, if we need to ship something to you, we must share your name and address with a shipping company. Examples of other third parties that we may share your Personally Identifiable Information with include: Web-hosting companies, fulfillment companies (e.g., companies that fulfill product orders), jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with Diamond Phils to confirm and process your order, we will share your Personally Identifiable Information with such financing company. Except for Diamond Phils (which is not limited in how it may use your information), these third parties only receive Personally Identifiable Information if such information is needed to perform their function(s), and they are not authorized to use any Personally Identifiable Information for any other purpose(s) other than the purpose(s) set forth by Diamond Phils
• Legal Requirements. Your Personally Identifiable Information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which Personally Identifiable Information would be transferred as one of the business assets of the Company. Information collected on this Site may be stored and processed in the United States or any other country in which Diamond Phils, or its affiliates, subsidiaries or agents maintain facilities and by using this Site, you consent to any such transfer of information outside of your country. Diamond Phils abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of data from the European Union.
• Other. When you visit our Site, we collect the Internet Protocol (IP) address, your computer's operating system, browser type and the address of a referring Web Site, if any. We may also collect additional Non-Personally Identifiable and Aggregate Information, as described in the "Non-Personally Identifiable and Aggregate Information We May Collect" section below. We collect these types of data to help diagnose problems with our server(s), administer and tune the operation of our Site, analyze trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Site. Your IP address may also be used in combination with your Personally Identifiable Information for credit fraud protection and risk reduction.

NON-PERSONALLY IDENTIFIABLE AND AGGREGATE INFORMATION WE MAY COLLECT

www.diamondphils.com, may collect Non-Personally Identifiable Information through cookies, Web logs, Web beacons (also know as pixel gifs or action tags) and other monitoring technologies. Where authorized by us, third parties may use cookies, www.diamondphils.com Web log files, Web beacons and other monitoring technologies to compile aggregate statistics on www.diamondphils.com's behalf. The Non-Personally Identifiable Information that we collect is used to better understand and improve the usability, performance and effectiveness of our Site and marketing programs. We may share or transfer Non-Personally Identifiable Information with or to our affiliates, licensees and partners.

"Cookies" are small pieces of information that are stored by your browser on your hard drive. We use cookies on certain pages of our Site to, among other things, analyze our Web page flow, measure promotional effectiveness, track visits from our affiliates and partners and allow the use of our shopping cart. www.diamondphils.com does not use cookies to store or collect any Personally Identifiable Information. You are always free to decline our cookies if your browser permits; however, by declining the use of cookies you may not be able to use certain features on the Site.

"Web beacons" are small pieces of data that are embedded in images on the pages of a Web Site. Our Web pages may contain Web beacons. These Web beacons allow us to count users who have visited certain Web pages or to deliver co-branded services. We may also include Web beacons in its email messages in order to determine whether the message has been opened or acted upon.

We may use third-party advertising or content delivery companies to serve ads or images on our Site or on other Web Sites. These companies may use Web beacons to place a persistent cookie on your computer. Doing this allows the third party to recognize your computer each time you visit certain pages or emails and compiles anonymous information. Information collected through these third-party advertising companies is anonymous.

CHILDREN UNDER 13

Diamond Phils does not knowingly sell products for purchase by children under the age of 13. If you are under 13, you may use www.diamondphils.com only with involvement of a parent or guardian.

LINKS

Our Site may provide links to other third-party Web Sites which are outside our control and not covered by this privacy policy. Please note that these Web Sites' privacy policies may differ from those of www.diamondphils.com. These other Web Sites may send their own cookies to users, collect data or solicit personal information. We encourage you to review and understand the privacy policies posted on these (and all) Web Sites before providing them with information.

SECURITY

We have industry standard security measures in place to protect the loss, misuse and alteration of the Personally Identifiable Information under our control. When you place orders or access your Personally Identifiable Information on-line, we offer the use of a Secure Socket Layer (SSL) encryption technology. Personally Identifiable Information is stored behind a secure network firewall monitored by a tier-1 Internet service provider, 24 hours a day, 7 days a week. Credit card information is deleted from our server 72 hours after your order is received. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our efforts to protect your Personally Identifiable Information, no security measures are perfect or impenetrable. There is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.

CHOICE/OPT-OUT

We want to communicate with you only if you want to hear from us. To opt-out of receiving communications from www.diamondphils.com: (1) select "unsubscribe" on our subscription status page and enter the requested information; or (2) make your request in person by contacting us at (973) 292-1077 or by e-mail at customerservice@jewelryrep.com

QUESTIONS OR COMMENTS

If you have questions about this privacy policy, please contact the Diamond Phils customer service department at customerservice@jewelryrep.com or at (973) 292-1077. You may also send us your comments about our Site or the shopping experience in general, as we always appreciate feedback.